Cool Sips
The owner of Cool Sips NYC gave the first social media agency he hired one single mandate — go viral. However, after not quite receiving the results he wanted, he turned to social media influencer marketing and searched for the next solution to get Cool Sips out there in NYC.
Knowing that the target audience for dirty sodas was primarily teenagers, I created an instagram reel designed specifically to engage this demographic and beyond. By incorporating upbeat music, fast-paced transitions, and vibrant visuals, I created a dynamic and trendy video that resonates with the interests of a younger audience. The reel highlights their coolest drink offerings outdoors in Rockefeller Center and includes playful elements to capture attention and encourage interactions.
The post went viral and was reshared by Secret NYC, the premier Instagram account celebrating all things New York City. This exposure significantly boosted reach and customer influx, highlighting the appeal of their unique beverages that are perfect for the summer heat.
What I do now:
- Social Media Influencer Outreach: recruiting local influencers to come in-store and showcase Cool Sips on their own accounts
- Custom Drink Feature (order the “jennysbreadbaby” on the secret sips menu for my favorite combination! ✨)
- Content Creation: periodically posting engaging video content on my personal and Cool Sips’ account
Cha& Bar
Cha& Bar needed a skilled content creator to capture professional photos and videos for their social media account and grand storefront opening. Their goal was to elevate their online presence with high-quality visuals that effectively showcase their unique atmosphere and new “tea tasting” concept.
Jenny Chen — 
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